Salary benchmark · San Francisco

SDR (Sales Development Rep) Salary in San Francisco

Mid-level (3-5y) sdr pay in San Francisco sits around $81,600/yr. Floor and stretch bands below, plus how the role compares across other markets and roles.

TL;DR

Mid-level sdr salary in San Francisco (3-5 years' experience) sits at $81,600/year, with a floor at $69,360 and a stretch band at $102,000. These bands are anchored against real offer data and cross-checked against BLS Occupational Employment Statistics and public sources like Levels.fyi and Robert Half's 2026 Salary Guide.

Pay at or above the median to be competitive; pay at the stretch band to be top-quartile attractive. LinkedIn Talent Insights shows JDs that publish a salary range get 75% more qualified applicants — and pay-transparency laws in CO, NY, CA, WA + the EU's pay-transparency directive are making disclosure the default. Below: full San Francisco bands by experience (junior/mid/senior/lead), and how San Francisco compares against other markets.

Floor

$69,360

$5,780/mo · 15th percentile

Median

$81,600

$6,800/mo · Typical mid-level offer

Stretch

$102,000

$8,500/mo · Top-quartile, hot market

By experience level in San Francisco

Same role, four experience levels, annual total comp.

ExperienceFloorMedianStretchMult.
Junior (0-2y)$45,084$53,040$66,3000.65×
Mid (3-5y)$69,360$81,600$102,0001.00×
Senior (5-8y)$93,636$110,160$137,7001.35×
Lead (8y+)$121,380$142,800$178,5001.75×

Floor = median × 0.85 · Stretch = median × 1.25. Mult applied to the San Francisco mid-level base.

How San Francisco compares

Same sdr role, other top markets, mid-level annual median.

New York$69,600-15%Austin$57,600-29%Singapore$54,000-34%London$50,400-38%Remote$50,400-38%

Other roles in San Francisco

Top 5 highest-paid roles in San Francisco, mid-level annual median.

Engineering Manager$312,000Product Manager$222,000Backend Engineer$204,000Full-stack Engineer$198,000Frontend Engineer$192,000

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Hire an SDR in San Francisco — $25 credit →Interview questions for SDR

Also useful: 30/60/90 plan for an sdr · reference questions · offer letter template